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The Lisk Relaunch

  • By Lisk in Events
  • 22 Feb 2018
  • 14 min read

Since our founding in 2016, Max, Oliver, and the entire Lisk team have been dedicated to developing a leading blockchain application platform. Our relaunch marks a significant step in this evolution, and we are determined to deliver the best. As a company, we are striving to shape the future of blockchain applications and it is our priority to make sure that our brand reflects just that.

In early 2017, we recruited Berlin-based design agency Taikonauten and brand strategy agency Rlevance to aid us in the relaunching process. In order for Taikonauten and Rlevance to better understand what we do, we had to deeply familiarize them with blockchain technology and Lisk’s mission. It is our strong belief that in order to best share the benefits of blockchain technology with the mainstream, it requires collaboration with contractors outside of our industry. This has provided us with a clear vision of everything that is needed to connect with users of all backgrounds.

From working with Taikonauten and Rlevance, our rebrand evolved into what we officially announced on Wednesday as our upcoming relaunch.

 

Relaunch 2018 - before 1
Several members of the Lisk team pose with Lisk community members

 

Lisk Officially Reveals the Relaunch

At the Lisk Meetup in Berlin on Wednesday, November 22, co-founder and CEO Max Kordek announced that Lisk will officially relaunch on February 20, 2018. As promised, we will unveil an entirely updated and improved Lisk platform, our new brand identity and website.

Key points

  • We are excited about the brand new and interactive Lisk Desktop / Web App, which includes the Lisk Wallet and features from Lisk Explorer.
  • Therefore, as consistent with our mission to make blockchain more accessible and user-friendly, we are discontinuing Lisk Nano and Lisk Explorer.
  • Most importantly, the new Lisk Wallet, which will be included in the Lisk Desktop / Web App, is being completely built from scratch with a totally new user experience and user interface designs. This, in itself, is a product launch that is being integrated into the new website. It was not a small task. It has taken several months to build this product and we have been working on hundreds of page iterations for the wallet alone. Our hope is that the Lisk Wallet will set the standard for all future blockchain wallets.
  • We listened very closely to feedback from our key stakeholders by hosting organized focus groups. Through our qualitative research, we realized that our original design route for the website did not resonate with developers and app commissioners. It was then that we decided to change the creative direction; we couldn’t be happier with this shift.
  • In addition to Taikonauten and Rlevance, we decided to collaborate with digital marketing agency Expand Online. Their expertise guided us to change elements such as the website’s technical architecture.

 

Relaunch - before 2

 

Looking ahead

We believe Lisk is pushing new boundaries in blockchain in the absence of benchmark comparisons. Pioneering is exhilarating and rewarding, but does come with its own set of ups and downs.

To commemorate the relaunch, Lisk will hold an official Relaunch Event in Berlin on the evening of February 20. With a livestream available on the day, our dedicated community will have the opportunity to hear from our partnering agencies and the core Lisk team, who will provide details of the relaunch process and showcase our improved platform, new brand identity and website.

In addition to Wednesday’s meetup, we want to take the time to thank our enthusiastic community for the continued support. We are very excited to share this milestone event with you in February.

 

Lisk Relaunch - 1
The large hall at Westhafen Event & Convention Center.

The evening of February 20 is quickly approaching and our team can hardly wait. We are working very hard — days, nights, and weekends — to give you the best possible experience on the night of our relaunch.

A great deal of time and strategic thinking went into the rebrand of Lisk. We worked with outside firms to help us in the process; we held multiple feedback sessions with focus groups to understand which approaches work and which do not. You will see the fruits of our labor on February 20.

 

The Lisk Relaunch will bring in an audience of over 500 people, comprised of community members, journalists, and other blockchain pioneers. We expect to have thousands of viewers tuning into the livestream of the event on the official Lisk YouTube channel. Six cameras will be used to livestream the event. In contrast to the Lisk Meetup in November, the keynote will be embedded into the livestream to ensure that every detail from the evening will not be missed by anyone watching it over YouTube.

Subscribe to our YouTube channel to watch the livestream

There will be an array of presentations — individual keynotes, videos and a panel discussion focusing on development — all with the support of a state-of-the-art 4K projector and 15 sqm screen.

Lisk co-founder Max will speak about Lisk’s vision for the future — what we want to achieve in 2018 as well as over the next several years. He will discuss our hiring strategy going forward and which parts of the team we plan to grow. Max will also provide a business update and review the current financial state of the Lisk Foundation.

 

The Relaunch - 2
The exterior of the WECC along the River Spree.

 

Along with Rlevance, our brand consulting agency, we will present Lisk’s brand strategy. Our mission statement is an embodiment of the philosophy behind our company. Rlevance will give a presentation detailing how we came to establish the new Lisk brand and how we will go forward in implementing this new identity. The new Lisk logo is one of the most significant visual components of this new identity.

In addition, we will present Lisk’s new design, UI and UX strategy. We will reveal the new website, as well as the new Lisk App, which includes functionalities of our wallet and the explorer. Design agency Taikonauten delivered a vastly improved website and laid the foundation for the blockchain application platform we envision.

Although this marks an important moment for Lisk, we will not stop striving to build the best possible product in the blockchain industry. This is why we are rapidly building a new internal design/UX team to increase speed and efficiency in our design process and execution.

The Lisk Academy will also debut on this evening. We have been hard at work on this project for several months. An educational one-stop shop, it will provide you with all you need to understand the various aspects of blockchain technology and its real life applications. Lisk is all about enabling people and accelerating the adoption of blockchain. We believe it starts with educating people about this groundbreaking technology of the future.

Although the evening will be focused on the new Lisk brand, we will take the opportunity to elaborate on product development. Many things are about to happen since we are nearing the release of Core 1.0, the most important release since the very beginning of Lisk. Our whole team is working tirelessly and this is not going unnoticed on GitHub. For that reason, members of our development team will partake in a comprehensive panel discussion, elaborating on a diverse range of development topics. They will also provide an update on the progress thus far and discuss various implications for the future.

It will be a remarkable evening for Lisk and its community. We look forward to sharing this special occasion with all of you.

 

Relaunch - after 1
Relaunch Event at WECC in Berlin.

 

This week marks the beginning of the new and improved Lisk. We’re beyond excited to enter this new phase, armed with a strong team, a supportive community, and a beautiful new website!

The Relaunch Event brought 500 attendees to the Westhafen Convention Center in Berlin, while around 50,000 views were recorded during the event’s livestream, and around 12,500 people watched it at the same time at the peak. We understand that not everyone could join us in person; and regardless of whether or not you got to catch our livestream, we want to recap the evening with a comprehensive summary of vital points, as the evening was filled with many important and captivating speeches and discussions. The Relaunch after movie can be watched on Youtube.

 

Logo Reveal + Opening

The new Lisk logo is an amalgamation our identity and ideals. We just couldn’t wait to share it with the world, so we kicked off the evening with our logo reveal video. Our incredibly talented in-house Motion Designer, Julian Alterini, created this piece; we look forward to sharing many more videos of this caliber with you in the future. The logo revealing video can be watched on Youtube. 

Lisk co-founder and CEO Max Kordek gave the evening’s first talk, in which he provided a brief history of Lisk and discussed blockchain — its benefits as well as the current roadblocks we face in applying this technology.

 

 

Relaunch - after 2
Max gave the evening's first presentation

 

 “Blockchain technology could be used to remove borders, to empower future infrastructures or to bring transparency. Because of the fact that this technology is not very accessible nowadays, you need to know many different, complex fields like cryptography, peer to peer technology or game theory.”

He went on to explain this very reason is what prompted Oliver Beddows and Max to start this journey — to make this technology accessible to everyone in the world. He concluded the opening speech with the Lisk promise to everyone:

“Due to our extremely hard effort and a lot of time spent on this project until now, Lisk is stronger than ever before. We are prepared to make 2018 the best year we’ve ever seen yet.”

 

Lisk Brand and Identity

Following Max’s inspirational talk, Rlevance brand strategist Christian Vatter took to the stage to discuss how Lisk came to find its new identity and approach its new brand.

 

Relaunch - after 4
Christian Vatter of Rlevance

 

Christian revealed that as part of his role, he dug deep into the topic of blockchain in every way possible. Among the biggest goal was to make sure that the Lisk message is clear to everyone outside of the community — what Lisk is and why Lisk is doing what it is doing.

The way in which Christian helped Lisk find focus and live in its truth was to take a human-centered business approach. This means understanding its users while implementing business thinking and marketing creativity.

The journey began with the goal of understanding the potential of blockchain technology, the special qualities of Lisk and most importantly, its users’ needs. Christian held a series of workshops and interviews with Oliver and Max to pin down their motivations, goals, unique vision, as well as the strengths and features of the Lisk product. Christian also created a Slack channel where blockchain developers could discuss their needs and what they feel the strengths of Lisk are. This channel brought in over 2,000 posts in one week alone.

Lastly, Christian held one-on-one interviews with experts including ICONOMI co-founder Jani Valjavec (on the topic of blockchain philosophy), Head of Trading at Bitcoin Suisse AG Fabian Hediger (on the topic of financial aspects of blockchain), Wachsman PR founder David Wachsman (on the topic of public perception of blockchain), Head of Strategic Future Projects at Mercedes-Benz Christoph Farber (on the topic of corporate applications of blockchain) and Investor and Entrepreneur Thomas Schafbauer (on the topic of blockchain for business owners).

The three most vital conclusions that Rlevance came to following its comprehensive research was that -

“Lisk is a reliable and scalable platform to run blockchain applications.”

“Lisk makes creating blockchain applications more accessible.”

“Lisk wants to bring the benefits of blockchain applications to everyone.”

These insights led to Lisk’s value proposition -

“We enable blockchain creators.”

Lisk will enable blockchain creators by making apps easy to build with a Sidechain Development Kit (SDK), continued education on the topic of blockchain, inspiration with use cases, and much more. Lastly, Lisk will continue to uphold a solid and scalable infrastructure.

 

Presenting the New Lisk Ecosystem

Following Christian’s powerful presentation, Lisk Marketing Lead Thomas Schouten presented the audience with how the brand identity translated into products and design.

Thomas kicked off his presentation by explaining the multiple processes Lisk conducted as part of its rebrand — the strategy phase with Rlevance which began in March of last year, the design phase with Taikonauten which began in June, and the in-house development phase which began in November. We organized focus groups with our main stakeholders to conduct user testing and get insights into what we were missing.

 

Relaunch - after 5
Thomas presents various features on the new Lisk website.

 

After that, Thomas revealed the new and improved names of the Lisk products. Although Lisk Core will retain its original name, Lisk JS is renamed Lisk Elements, Lisky is renamed Lisk Commander, and the Lisk App is renamed Lisk Hub.

He also showed the world the beautiful Lisk Rebranding Video, also made by Julian, highlighting all the incredible facets of our new website. The Lisk brand video can be watched on Youtube.

He then carefully walked the audience through the new website, which was designed with different users in mind — newcomers to blockchain, developers, app commissioners and our greater community. He walked the audience through the different features of the Lisk Hub, including the Wallet and Explorer.

Our community can expect to see much more from us, as Thomas explained. These include a ramp-up of video production for our YouTube channel. We will also hold many more curated events for beginners and blockchain experts. Read our newsletter for the latest developments at Lisk.

 

The Lisk Academy

Following Thomas’ presentation, Project Lead of the Lisk Academy, Jacob Kowalewski, took to the stage to present what he has been working so diligently on for the last several months. An educational one-stop shop for all things blockchain, the Lisk Academy is completely free-to-use.

 

Relaunch - after 6
Jacob presents the Lisk Academy

 

Currently, the Academy is divided into Blockchain Basics and Blockchain Business.

Blockchain Basics includes four chapters — Blockchain Explained, Technologies of Blockchain, Values of Blockchain and Blockchain Use Cases. Blockchain Business includes four chapters — Blockchain’s Uses in Business, The Blockchain Business, Cryptocurrencies and ICOs.

The Lisk Academy currently features more than 40,000 words of premium content, and over 50 infographics and animations to keep learning fun. The goal of the Lisk Academy is to raise awareness of blockchain technology, as well as increase acceleration and adoption of this technology.

Looking ahead, the Lisk Academy will also feature a Blockchain Builders module, covering how to develop blockchain applications and support them. Jacob explained his belief that using gamification to teach blockchain will also be incredibly helpful, especially in teaching blockchain technology to younger people. Jacob also presented an incredibly informative video about blockchain. The explanation of Blockchain in 1 minute can be watched on Youtube

The Lisk Academy also has future plans to sponsor educational meetups for both developers and blockchain beginners. There are also discussions regarding an accredited Lisk diploma for learners to demonstrate comprehensive knowledge of blockchain technology with the help of the Lisk Academy.

 

Development Update

The final segment of the evening was a development panel discussion featuring Lisk co-founder, Vice President and CTO Oliver, Fullstack Developer Will Clark and Cryptographer Iker Alustiza.

 

Relaunch - after 7
Thomas, Oliver, Iker, and Will (from left) participate in a development panel discussion.

 

The discussion opened with a very informative video explaining the Lisk platform, sidechains, and the SDK. 

Oliver explained the motivation behind the development of Lisk Core 1.0.0. He explained that what Lisk wants to achieve is a truly scalable and accessible blockchain app platform. The goals of Lisk Core 1.0.0 are to design and implement a new API, rewrite the peer to peer transport layer, rewrite the database layer to support fully atomic block writes, add a 64 byte data field to our type 0 transaction type, and form a standards team within Lisk HQ.

Lisk Core 1.0.0 has been a tough but rewarding process with incredible statistics — 375 merged pull requests, 323 closed issues, 36 contributors, and 3020 commits (which is more than all previous releases put together). And finally, Oliver revealed that the world can expect an open beta release within the next 4–6 weeks.

Following the release, further modularization work will take place, which will involve decoupling the various parts of Lisk Core into pluggable components. This will form the basis of the SDK and the blockchain application platform.

The focus then moved to Iker, who spoke about Lisk’s plans for a new and greatly improved fee system. This is what he has been working on for the past few weeks — a scalable and dynamic fee system. The new fee system is going to be the main priority for the Core team after the successful release of Core 1.0.0.

Will discussed Lisk Elements, a JavaScript library which gives developers access to Lisk-related functionalities. Lisk Elements contains the following components: transactions, API, Constants, Cryptography, Passphrases.

Will then moved on to describe Lisk Commander and what we can expect from it in the future. Lisk Commander, which gives a basic set of commands that developers will want to use when interacting with the Lisk network, to be the primary interface for dapp development. There will be packages within Lisk Elements for creating sidechains, and once we have the functionality, there will be a command in Lisk Commander to provide a nice interface to get going from the Command line with sidechain development.

Oliver provided an overview of the steps it takes to go from a simple idea to a realized app. The steps are the following:

  1. Generate your own white label sidechain.
  2. Customize your sidechain.
  3. From sidechain to application.
  4. Test, deploy and promote your app.

If you would like to read in much more depth about these steps, please visit the Products page on our website.

Oliver explained technical components in-depth, such as the fact that Lisk sidechains are essentially API-driven backend applications, similar to Lisk Core itself, therefore developers will have freedom to choose how their users will interface with their sidechain. The SDK will provide an out-of-the-box framework for writing automated tests against your sidechain code. Lisk will also be developing standards and best practices for testing blockchain applications effectively.

 

Internal Updates and Closing Remarks

After an incredibly in-depth and technical panel discussion, Max took to the stage for a final presentation. He provided the audience with an update on the latest company financials. The Lisk Foundation has a total value of 300,000,000 CHF. He moved the discussion to open source projects, such as Jon Gros-Dubois’ SocketCluster and Vitaly Tomilov’s Pg.promise. Both of these individuals are incredibly talented developers and huge assets to Lisk. Lisk has great plans to bring on much more talented staff, with a hope to double in size in 2018 alone. We have many open positions; if any of these positions captivate you, please apply here.

 

Relaunch - after 8
The entire Lisk team and Lisk contractors on stage.

 

Following the conclusion of Max’s presentation, the entire Lisk team, as well as all of the contractors Lisk worked with to make the Relaunch a reality, took to the stage. It was such an inspiration to stand on that stage and feel the energy that permeated the room on Tuesday evening.

But there was one more thing we had saved for the very end of the evening — a video created by Element E, a film production company, which we hope will inspire people everywhere to become blockchain creators.

After the presentation portion of the evening concluded, Max and other team members were interviewed by various publications who flew into Berlin for the big event.

 

Relaunch - after 9

 

Our guests, comprised of community members, journalists, friends, and family, had the chance to meet the Lisk Team and network over drinks and finger food. Before we bid farewell to our wonderful attendees, we gifted each and every one of them with a Lisk goodie bag, which included our official Lisk branded gear- a t-shirt, a drawstring bag, stickers, and a water bottle.

 

Relaunch - after 10
The Lisk team and guests network after the presentation portion of the event.
Relaunch 11
Guests mingle over drinks.

 

If you don’t want to miss a beat, please be sure to watch the entire livestream from the event on YouTube.

And finally, a sincere thank you to everyone who made Relaunch Night so special to us at Lisk HQ. This is only the beginning!

-The Lisk Team

 

Lisk

Blockchain application platform